Introducing BIS ecopak
The BIS ecopak is a cardboard sleeve made of FSC/PEFC-certified material using soy ink, eco-friendly glue and water-based varnish. It is reminiscent of the classic vinyl gatefold sleeve and will replace the plastic jewel case as our standard packaging by summer 2019.
The first two titles to come in ecopaks are a late-Beethoven piano recital with Yevgeny Sudbin and Nomaden by Joël Bons, a cross-cultural work awarded the prestigious 2018 Grawemeyer Award and featuring cellist Jean-Guihen Queyras and soloists from China, Japan, Central Asia, the Middle East and Europe.
'There are so many great green initiatives today. We had a discussion within the company about reducing our carbon footprint, and this idea came up as a first step', says Robert von Bahr, founder and CEO of BIS. 'My wife, flautist Sharon Bezaly, gave the design some thought and came up with this solution.'
While the ecopak is about 20% more expensive to produce than a normal plastic jewel case, it is about a third lighter, reducing carbon emission from transport. 'We can't go on like this', says Robert von Bahr. 'For every 100 million CDs – and there are hundreds of millions produced each year – we are talking about four million kilos of plastic.'
This is a small step but we hope that others will join. If you have green stories to share, we'd love to hear about them! Use the hashtags #BISecopak
For more information, please contact:
Recording & Marketing Coordinator